From well-known and loved household names, to exciting newcomers, The Absolutely Mama Awards celebrates the best parenting brands.
✔ A dedicated awards hub on our website where our readers can find out more about your business
✔ Support across our print, digital and social media channels, with a reach of 225k
✔ A tailored paid advertising campaign digitally promoting the awards to mamas across UK
✔ A downloadable shortlist and winner’s rosette for your marketing collateral
✔ A dedicated section on Absolutely Mama website announcing the results
✔ Winners will also have the opportunity to partake in video content, reviews and giveaways and more
Best mum-led business
Best nursery/interiors product
Best value for money
Best parenting app
Best for early years
Best baby skin range/product
Best investment
Best parenting tech
Best baby carrier
Most eco-friendly brand
'Can't live without' parenting product
Best feeding/nursing product
Best compact stroller
Best travel products or systems
Best toy
Best children's fashion brand
Best nappy range
Best mealtime range or product
Best maternity brand or product
Best baby gift
Best online retailer
Best parenting class
Best outdoor toy
Best car seat
The running time of this year's awards
Gold: Emile et Rose
Silver: Cozy Crew Club
Bronze: Zig + Star
Gold: Joolz
Silver: Didofy
Bronze: Elodie
Gold: BioGaia
Silver: Lesh
Bronze: Elodie
Gold: CuddleCo
Silver: Mokee
Bronze: Moppet
Gold: Pura
Silver: Alora Baby
Bronze: Kit & Kin
Gold: Little Prodigies
Silver: Ryloobaby
Bronze: Bumbles and Boo
Gold: Eden’s Bloom
Silver: Annabel Karmel
Bronze: Organix
Gold: Kit & Kin
Silver: Pura
Bronze: Rascals
Gold: WaterWipes
Silver: Colief
Bronze: Glow Dreaming
Gold: Natural Baby Shower
Silver: Kidswear Collective
Bronze: Eeny Meeny
Gold: Annabel Karmel
Silver: The Rocket House
Bronze: Cloud Baby Monitor
Gold: Doona
Silver: Venicci
Bronze: Didofy
Gold: Lovevery
Silver: Connetix
Bronze: Jolly Designs
1. Companies may enter their products within more than one award category. Each entry must be on a separate form and will incur a separate fee. The early bird entry fee is £250 (plus VAT) per entry and £300 + VAT thereafter. If you need assistance deciding upon the correct category please contact us at absolutelymama@zest-media.com. Early bird fee ends on 11 April 2025. Failure to pay will result in the cancellation of your entry.
2. All companies will be invoiced up to thirty days after entering the awards.
3. All fees must include an addition 20% VAT on top of the entry fee.
4. Images must be supplied clearly labelled.
5. All imagery must be uploaded with the form or emailed to marketing@zest-media.com and the brand name and category must be included in the subject line of the email.
6. Please fill in all sections of the form and supply your contact details in full.
7. Any forms not filled in correctly or which are incomplete will be disqualified.
8. All entries should be for individual products (except for fashion categories which can include 6-8 looks or a lookbook to represent their entry).
9. The product name on the entry form will be how Absolutely Mama refers to it within the magazine and website.
10. Judges reserve the right to alter the dates above as necessary.
11. Judges reserve the right to move entries into relevant categories if deemed appropriate and you will be notified of any changes.