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The Absolutely Mama Awards 2025 are now OPEN!

From well-known and loved household names, to exciting newcomers, The Absolutely Mama Awards celebrates the best parenting brands.

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Each entry will be put to a public vote and also rigorously debated by our expert judging panel. As well as being in with the chance of winning an award, entrants will also be given a platform to showcase their brand to our readers with our online hub, with further opportunities to promote your brand through digital and video content.
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Absolutely Mama is the UK's leading platform for modern mothers everywhere. Celebrating motherhood with content that informs and inspires, Absolutely Mama offers expert advice, supportive articles, lifestyle inspiration and honest parenting insight.

All entrants will be able to take advantage of:

A dedicated awards hub on our website where our readers can find out more about your business

Support across our print, digital and social media channels, with a reach of 225k

A tailored paid advertising campaign digitally promoting the awards to mamas across UK

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MAMA AWARDS 2025 - Early Bird rate

Shortlisted winners will also receive:

  A downloadable shortlist and winner’s rosette for your marketing collateral

  A dedicated section on Absolutely Mama website announcing the results

  Winners will also have the opportunity to partake in video content, reviews and giveaways and more

We have a variety of packages below, starting from only £250! Simply scroll down to the form below to submit your entry

The Categories

Best mum-led business

Best nursery/interiors product

Best value for money

Best parenting app

Best for early years

Best baby skin range/product

Best investment

Best parenting tech

Best baby carrier 

 

Most eco-friendly brand 

'Can't live without' parenting product

Best feeding/nursing product

Best compact stroller

Best travel products or systems

Best toy

Best children's fashion brand

 

 

Best nappy range

Best mealtime range or product

Best maternity brand or product

Best baby gift 

Best online retailer 

Best parenting class 

Best outdoor toy

Best car seat 

 

 

 

 

 

Timeline

The running time of this year's awards 

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Want to get more involved? The Absolutely Mama Awards are heavily promoted across all of our brand platforms; print, social and online, and our sponsorship packages offer you mass awareness and exposure amongst our dedicated audience of mums.

The 2024 Winners

Best Children’s Fashion Brand

Gold: Emile et Rose
Silver: Cozy Crew Club
Bronze: Zig + Star

Best Compact Stroller

Gold: Joolz
Silver: Didofy
Bronze: Elodie

Best Feeding Nursing Product

Gold: BioGaia
Silver: Lesh
Bronze: Elodie

Best Nursery/Interiors Product

Gold: CuddleCo
Silver: Mokee
Bronze: Moppet

Most Eco-Friendly Brand

Gold: Pura
Silver: Alora Baby
Bronze: Kit & Kin

Best For Early Years

Gold: Little Prodigies
Silver: Ryloobaby
Bronze: Bumbles and Boo

Best Mealtime Range or Product

Gold: Eden’s Bloom
Silver: Annabel Karmel
Bronze: Organix

Best Nappy Range

Gold: Kit & Kin
Silver: Pura
Bronze: Rascals

Can’t Live Without Parenting Product

Gold: WaterWipes
Silver: Colief
Bronze: Glow Dreaming

 

Best Online Retailer

Gold: Natural Baby Shower
Silver: Kidswear Collective
Bronze: Eeny Meeny

Best Parenting App

Gold: Annabel Karmel
Silver: The Rocket House
Bronze: Cloud Baby Monitor

Best Travel Products or Systems

Gold: Doona
Silver: Venicci
Bronze: Didofy

Best Toy

Gold: Lovevery
Silver: Connetix
Bronze: Jolly Designs

 

 

 

 

 

 

To enter simply fill out the form below and proceed to payment

Once payment has been made, please upload as much collateral as possible, including brand guidelines, hi-res imagery of the product/collection/brand, videos and logos and label each file clearly.

Terms & Conditions

1. Companies may enter their products within more than one award category. Each entry must be on a separate form and will incur a separate fee. The early bird entry fee is £250 (plus VAT) per entry and £300 + VAT thereafter. If you need assistance deciding upon the correct category please contact us at absolutelymama@zest-media.com. Early bird fee ends on 11 April 2025. Failure to pay will result in the cancellation of your entry.
2. All companies will be invoiced up to thirty days after entering the awards.
3. All fees must include an addition 20% VAT on top of the entry fee.
4. Images must be supplied clearly labelled.
5. All imagery must be uploaded with the form or emailed to marketing@zest-media.com and the brand name and category must be included in the subject line of the email.
6. Please fill in all sections of the form and supply your contact details in full.
7. Any forms not filled in correctly or which are incomplete will be disqualified.
8. All entries should be for individual products (except for fashion categories which can include 6-8 looks or a lookbook to represent their entry).
9. The product name on the entry form will be how Absolutely Mama refers to it within the magazine and website.
10. Judges reserve the right to alter the dates above as necessary.
11. Judges reserve the right to move entries into relevant categories if deemed appropriate and you will be notified of any changes.


Need more help with your digital marketing? Zest Digital (publishers of Absolutely Mama) is a full-service digital agency with extensive
experience in the parenting world. Contact us now to find out more!

 

Want to show off your brand through video? We can help there too! Head to Mama TV on YouTube to see some of our work.

To find out more email Get in touch now!