The Absolutely Mama Awards 2024 are now OPEN!

From trusted household names, to new and pioneering start-ups, we will be honouring the very best in the world of parenting.

Each entry will be put to a public vote and also rigorously debated by our expert judging panel. As well as being in with the chance of winning an award, entrants will also be given a platform to showcase their brand to our readers with our online Hub, with further opportunities to promote your brand through digital and video content.
Absolutely Mama is the UK's leading platform for modern mothers everywhere. Celebrating motherhood with content that informs and inspires, Absolutely Mama offers expert advice, supportive articles, lifestyle inspiration and honest parenting insight.

All entrants will be able to take advantage of:

A dedicated awards hub on our website where our readers can find out more about your business

Support across our print, digital and social media channels, with a reach of 225k

A tailored paid advertising campaign digitally promoting the awards to mamas across UK

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Shortlisted winners will also receive:

  A downloadable shortlist and winner’s rosette for your marketing collateral

  A dedicated section on Absolutely Mama website announcing the results

  Winners will also have the opportunity to partake in video content, reviews and giveaways and more

We have a variety of sponsorship packages, please get in touch to find out more!

The Categories

Most eco-friendly brand

Best mum-led business

Best brand

Best online retailer

Best influencer of the year

Best baby skin range/product

Best new skincare product for mums

Best for early years

Best travel system

Best investment

Best teething brand

Most sustainable product

Best ethically sourced retailer

Best travel products or systems

Best cot, crib or moses basket

Best nappy range

'Can't live without' parenting product

Best online community

Best compact stroller

Best mealtime range or product

Best feeding/nursing product

Best maternity brand or product

Best children's fashion brand

Best children's shoe brand

Best nursery/interiors product

Best toy

Best value for money

Best parenting app


The running time of this year's awards 

MAMA AWARDS 2024 - timeline

Want to get more involved? Absolutely Mama awards are heavily promoted across all of our brand platforms; print, social and online, and our Sponsorship Packages offer you mass awareness and exposure, amongst our dedicated audience of mums. Please get in touch to find out more. 


Headline Sponsor 

Awards entry

Announcement across social and subscriber email for headline sponsor

Take-over of Awards Public Voting Hub

Logo to be included on all awards collateral

News article on Mama website, promoted through targeted social campaign

Double page spread in Mama July supplement across all Absolutely magazines

Featured on winners reel round up

Opportunity to supply prize for voting giveaway



Category Sponsor

Awards entry

Announcement across social and subscriber email for category sponsor

Named as sponsor on collateral where categories are shown

Take over of category page on voting Hub

Sponsored targeted Partnership Social Post 'Meet the Sponsors'

Single page ad in Absolutely Mama

July supplement across Absolutely Magazines





Awards entry

A dedicated Awards Hub on our website where our readers can read about your business

Support across our print, digital and social media channels, with a reach of 225k

A tailored paid advertising campaign digitally promoting the awards to mamas across UK






To enter simply fill out the form below

Please upload as much collateral as possible, including brand guidelines, hi-res imagery of the product/collection/brand, videos and logos and label each file clearly.

Terms & Conditions

1. Companies may enter their products within more than one award category. Each entry must be on a separate form and will incur a separate fee. The early bird entry fee is £250 (plus VAT) per entry and £300 thereafter. If you need assistance deciding upon the correct category please contact us at absolutelymama@zest-media.com.  Early bird fee ends on 11 April 2024.
2. All companies will be invoiced up to thirty days after entering the awards.
3. All fees must include an addition 20% VAT on top of the entry fee.
4. Images must be supplied clearly labelled.
5. All imagery must be uploaded with the form or emailed to marketing@zest-media.com and the brand name and category must be included in the subject line of the email.
6. Please fill in all sections of the form and supply your contact details in full.
7. Any forms not filled in correctly or which are incomplete will be disqualified.
8. All entries should be for individual products (except for fashion categories which can include 6-8 looks or a lookbook to represent their entry).
9. The product name on the entry form will be how Absolutely Mama refers to it within the magazine and website.
10. Judges reserve the right to alter the dates above as necessary.
11. Judges reserve the right to move entries into relevant categories if deemed appropriate and you will be notified of any changes.

mamaship_logo crop1Need more help with your digital marketing?  mamaship is a full-service digital agency with extensive
experience in the parenting world.  Contact us now to find out more!


Want to show off your brand through video? We can help there too! Head to Mama TV on YouTube to see some of our work.

To find out more email Get in touch now!